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September 24, 2015

Michael McCarthy


First product containing time-release L-Theanine to hit retail shelves later in 2015

Denver, CO - September 24, 2015 – zümXR®, a Denver-based innovator of time-release delivery systems has completed development and testing of a first-ever time release L-Theanine product suitable for beverage applications. The relaxation drink industry has tripled since 2007 to more than $521 million and growing, this according to Zenith International, 2015.

L-Theanine, an amino acid found in green tea leaves; produces calming effects by increasing the brain's production of alpha waves, which are associated with relaxation. Additionally, the relaxing and attention promoting properties of L-Theanine coupled with the lack of sedation has a significant role in attenuating the 'jitters' of many stimulants. A combination of Caffeine and L-Theanine is synergistic in promoting cognition and attention.

“No other company has produced a time-release L-Theanine that will work in a ready to drink beverage,” said ZumXR’s Founder Robert Niichel. “We utilize a highly proprietary, patent protected encapsulation process that will not break down in a beverage,” said Niichel.

“We already have one licensing agreement signed for L-Theanine. We expect the product to be in market later this year.” said Director of Business Development, Brett Waxler. “Significant opportunities exist in both the relaxation and energy markets,” said Waxler.

About zümXR®,
zümXR® is the Denver-based food and beverage innovator behind the industry’s only patented time-release delivery system, currently found in Eternal Energy™ 10 Hour Time Release shots and zümXR® natural energy drink. This market-tested, new-to-world time-release formula offers food and beverage manufactures a competitive advantage by giving them the ability to control the release rates of a variety of active ingredients, making their current product deliver more usable nutrients. These ingredients can include caffeine, vitamins and nutrients, proteins or probiotics. Many vitamins and active ingredients are not readily absorbed by the body due to bioavailability issues. zümXR® technology slowly delivers nutrients for optimal absorption. Information regarding licensing opportunities for this time-release system is available at www.zumxr.com