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November 2, 2015

Michael McCarthy

zümXR® Hires new Chief Scientific Officer, Samuel Reinhold, PhD

Continued investment in clinical staff positions zümXR® as the leader in science backed encapsulated ingredients for the nutritional supplement industry.

Denver, CO - November 2, 2015 – zümXR® the Denver-based innovator of patented, time-release delivery systems recently announced the appointment of Samuel Reinhold, PhD, to the newly-created role of Chief Scientific Officer. In this role, he will lead the company's innovation efforts in the field of advanced encapsulation systems of nutritional ingredients.

“We are proud to welcome Dr. Reinhold to zümXR®’s clinical team. As we continue to invest in enhancing our technology platform, Sam has unique experience managing the development and commercialization of timerelease pharmaceutical ingredients” said Michael McCarthy, President of zümXR® “We say born from pharma, backed by science. Hiring scientists with strong pedigrees at leading pharmaceutical companies sets up apart from other players in our industry. This pharma expertise means tighter product specifications, more stringent quality standards and quantifiable science behind each product. All this equals higher quality products for our valued customers,” said McCarthy.

Sam will begin his new role immediately and will be based in zümXR®’s recently expanded research and development labs in Denver, CO. Sam holds a Ph.D. in Pharmaceutical Sciences from The University of Michigan, Ann Arbor, a BS in Chemistry and Biology from Penn State University and has held management positions at Upsher Smith Laboratories and worked for the FDA. Dr. Reinhold has authored peer-reviewed scientific publications and numerous professional publications. In addition to his role as CSO, he will lead ZumXR’s newly created Scientific Advisory Council.

About zümXR®,
zümXR® is the Denver-based food and beverage innovator behind the industry’s only patented time-release delivery system, currently found in Eternal Energy™ 10 Hour Time Release shots and zümXR® natural energy drink. This market-tested, new-to-world time-release formula offers food and beverage manufactures a competitive advantage by giving them the ability to control the release rates of a variety of active ingredients, making their current product deliver more usable nutrients. These ingredients can include caffeine, vitamins and nutrients, proteins or probiotics. Many vitamins and active ingredients are not readily absorbed by the body due to bioavailability issues. zümXR® technology slowly delivers nutrients for optimal absorption. Information regarding licensing opportunities for this time-release system is available at www.zumxr.com