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June 26, 2017

Michael McCarthy, zümXR®

zümXR® and PLT Health Solutions to Introduce Liquid-Stable Extended Release Caffeine at IFT17

zümXR® Targeted Release Caffeine line gets extended to 2 to 4 ounce beverage market

MORRISTOWN, N.J., June 26, 2017 /PRNewswire/ PLT Health Solutions, Inc. and zümXR® are launching a new liquid-stable extended release caffeine ingredient aimed at the 2- to 4-ounce beverage or 'shot' market. The new ingredient is the third entry based on zümXR® Targeted Release Caffeine technology. Previous ingredients have included Extended Release and Delayed Release versions of zümXR® made for dry systems. All zümXR® ingredients feature state-of-the-art delivery system technology drawn from the pharmaceutical industry that represents a significant step forward from conventional caffeine coating technologies. This technology will allow food, beverage and supplement formulators to design custom energy profiles into their products, delivering predictable performance for the consumer. The flexibility of this technology allows targeted release caffeine solutions to be used in a broad array of applications, including beverage, supplements, stick packs, powders, gummies, bars and gels.

New zumXR Extended Release Liquid Stable Caffeine delivers predictable peformance to the beverage shot application. According to Sid Hulse, Vice President of Product Development at PLT Health Solutions, zümXR® technology has been developed to meet a need for predictable, reproducible performance in energy profile design. "Most approaches to making modified release caffeine feature lipids and waxes that were originally focused on masking flavor and later adapted to this application. Most of the early modified release solutions were done 'in tablet' rather than as an ingredient matrix, which mean no powders and no beverage applications. Our testing has shown that, quite often, the extended release materials we see on the market either give up too much caffeine too quickly, or don't give up enough caffeine at all – making it less experiential," he said. "The zümXR® approach has been developed using pharma modeling techniques for our dissolution design with USP methodologies used to measure performance. It features high quality, tightly controlled coating materials that are heat stable, which broadens the applications where these ingredients can be used," he added.

Designing a Custom Energy Profile
zümXR® Extended Release Caffeine is designed to provide long-term energy without the unpleasant effects associated with many caffeine products. In its specification, it delivers not more than 55% of the total caffeine at 1 hour and not less than 80% at 6 hours. The Delayed Release Caffeine delivers not more than 25% at 1 hour and over 80% at 2 hours – for a surge of caffeine at a fixed time. To date, most interest in these ingredients have been centered on the concept of using them in conjunction with anhydrous immediate release caffeine in an effort to design an energy profile that closely fits with the application. The new zümXR® Liquid Stable ingredient is based on the Extended Release technology. The delivery system is a non-pH dependent, lipid-based coating. Caffeine is released through enzymatic processes. The caffeine 'spheres' do not float at the top, they remain dispersed throughout liquids– lending a striking visual effect of the material in the liquid substrate. PLT is marketing this ingredient into the 'shot' application – from 2 oz. to 4 oz. According to Sid Hulse, it is the predictive performance of these ingredients that helps deliver value in a custom-designed energy profile. "The zümXR® technology shows excellent reproducibility of dissolution profiles from batch to batch. As a result, we can really design energy profiles that fit lifestyle requirements. For example, we can imagine a 'morning pick me up' that would function like a long-lasting cup of coffee, a pre-workout product that gives an extra boost of energy an hour or so into a workout and eliminates the post workout crash. Or a 'long study night' product that gives smooth and steady long-term energy. The predictive performance of zümXR® makes it easy for formulators to deliver on the promises they make about their products," he said.

About zümXR®,
Using a patented delivery system, zümXR® develops and sells science-backed targeted-release ingredients and also offers custom encapsulation services. Their patented delivery system gives nutritional supplement and beverage brands the ability to control the release rate and stabilize a variety of ingredients, making current products deliver more usable nutrients and carry stronger label claims. zümXR®’s background in the pharmaceutical industry equates to tighter product specifications and more science behind each product. Current offerings include time-release caffeine versions suitable for both ready-to-drink (RTD) beverages and non-RTD applications (stick pack, gummies, gels). Please visit www.zumxr.com for more information.