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July 25, 2017

Michael McCarthy, zümXR®

zümXR® Partners with PLT Health Solutions as Exclusive Commercialization Partner for North American Market

New Caffeine Ingredients Launched at IFT17 with More Concepts to Follow

Denver, CO – July 25, 2017 zümXR®, LLC announced that it has joined forces with New Jersey-based PLT Health Solutions, Inc. (PLT) to help spearhead the commercialization efforts for its targeted release ingredients in North America. PLT has worked with dozens of U.S. and internationally-based companies helping them position, market and sell premium branded ingredients into the supplement and functional food markets. At the recent Institute of Food Technologists trade show in Las Vegas, NV, PLT launched a new targeted release caffeine ingredient under the zümXR® Targeted Release brand – Time Release Liquid Stable. All zümXR® ingredients feature their patented release technology that delivers predictable performance and allows product formulators to customize energy delivery profiles to match product and consumer needs. In addition to the caffeine-based ingredients, the two companies are exploring the development of other targeted release ingredients based on market interest and technologybased performance benefits.

According to zümXR®’s president Michael McCarthy, the selection of PLT Health Solutions as zümXR®’s exclusive commercialization partner was based on PLT’s long track record of growing science-backed ingredient brands. “PLT Health Solutions has a reputation of growing the leading branded ingredients through the application of science and a reputation for delivering sophisticated solutions,“ McCarthy said. “This reputation will allow zümXR® to present our technology platform and our ingredients to the top consumer product developers in the food, beverage and supplement spaces and will fast-track our market penetration,” he added.

Designing a Custom Energy Profile
All zümXR® ingredients feature patented, state-of-the-art delivery system technology drawn from the pharmaceutical industry that represents a significant step forward from conventional sustained release coating technologies. This technology will allow food, beverage and supplement formulators to design custom release profiles into their products, delivering predictable performance for the consumer. The flexibility of this technology allows targeted release solutions to be used in a broad array of products and applications, including beverage, supplements, stick packs, powders, gummies, bars and gels. The first ingredient that has been introduced that utilizes zümXR® targeted release technology is caffeine. zümXR® Extended Release Caffeine is designed to provide long-term energy without the unpleasant side effects associated with many caffeine products.

The new Liquid Stable ingredient is also based on zümXR®’s patented delivery technology. The delivery system is a non-pH dependent, lipid-based coating. Caffeine is released through enzymatic processes. The caffeine ‘spheres’ do not float – lending a striking visual effect of the material in the liquid substrate.

According to Seth Flowerman, Executive Vice President of PLT Health Solutions, zümXR®’s emphasis on proprietary technology and solid science make the company and its ingredients a good fit for PLT’s commercialization approach. “At PLT, we have found that ingredients that feature best-in-class technology backed by sophisticated science are increasingly preferred by product developers who want to delight consumers and build strong brands. With their background in the pharmaceutical community and their continuing commitment to developing their intellectual property portfolio, zümXR® is a clear leader in targeted release technology. Their commitment to innovation and providing the best possible consumer experience is also a huge plus as we go to market. We look forward to developing top-selling branded ingredients with them,” he said.

About PLT Health Solutions
Headquartered in Morristown, NJ, USA, PLT Health Solutions is a trusted discoverer, developer, and marketer of high-quality, scientifically-supported ingredients that enhance health and functionality. As a leading ingredients innovator, PLT’s global network of strategic partnerships provides unique access to impactful solutions. By delivering an unsurpassed mix of expertise, resources, and service, PLT is committed to helping both its strategic partners and valued customers grow. For more information, visit www.PLTHealth.com.

About zümXR®,
Using a patented delivery system, zümXR® develops and sells science-backed targeted-release ingredients and also offers custom encapsulation services. Their patented delivery system gives nutritional supplement and beverage brands the ability to control the release rate and stabilize a variety of ingredients, making current products deliver more usable nutrients and carry stronger label claims. zümXR®’s background in the pharmaceutical industry equates to tighter product specifications and more science behind each product. Current offerings include time-release caffeine versions suitable for both ready-to-drink (RTD) beverages and non-RTD applications (stick pack, gummies, gels). Please visit www.zumxr.com.